21-p

Decoding the Future, Designing the Now

About Asma

I am an innovation strategist , foresight expert , and founder of 21P Consulting . I help organizations decode the signals of change—whether technological (AI, blockchain, Space, Web3), demographic, or geopolitical—and turn them into actionable strategies that drive competitive advantage.

My mission is clear yet bold: to empower leaders to not only navigate disruption but to shape it—turning uncertainty into opportunity.

But here’s the truth: Innovation doesn’t always require reinvention. Every individual, every organization, already holds the building blocks of transformation within them. Sometimes, the challenge lies in unlearning outdated paradigms, reimagining existing knowledge, and connecting the dots in new ways to unlock hidden potential.

At the heart of my work is a belief in the power of collective momentum. By fostering environments where diverse voices converge, ideas collide, and shared purpose emerges, I help teams move forward—not as isolated individuals, but as unified forces capable of driving lasting impact.

With over 15 years of experience advising Fortune 500 companies, government entities, and industry pioneers, I specialize in bridging the gap between what’s next and what’s possible . From designing innovation labs to crafting go-to-market strategies, to creating MVPs and product-market fit for AI, metaverse, blockchain, and Web3 solutions—I don’t just identify trends; I translate them into propositions that matter.

Before founding 21P, I led innovation and emerging technology initiatives at Accenture and IBM , where I spearheaded groundbreaking projects like a metaverse world hosted for a regional energy giant at the World Economic Forum, an AI-driven gamified travel platform, or a data-driven innovation lab.

These successes weren’t about starting from scratch—they were about reimagining existing assets and aligning them with future needs.

When I’m not consulting, you’ll find me exploring the world. At what many might consider the peak of my career, I took a year off to travel across 15 countries with my family. That journey gave me invaluable insights into both myself and the global impact of technology—perspectives I wouldn’t have gained otherwise.

I’m passionate about sparking conversations that inspire action. You’ll often find me speaking at global forums like the Dubai Metaverse Assembly , World Energy Summit , and Sync Digital Summit—or engaging with communities at events like the Women in STEM forums .

No matter where I am, I’m always exploring “what’s next.” Whether it’s pausing to reflect or venturing into uncharted territory like Space, I’m driven by curiosity and possibility.

If you’re ready to transform uncertainty into opportunity—if you believe innovation starts with people, not products—let’s connect. Because the future belongs to those who dare to design it.